24sata (Croatia)

24sata

Cover of the 2 March 2005 issue
Type Daily newspaper
Format Compact
Owner Styria Media Group
Publisher 24sata d.o.o.
Editor Boris Trupčević
Founded 2 March 2005
Language Croatian
Headquarters Oreškovićeva 3d,
Zagreb, Croatia
Circulation 160,000
ISSN 1845-3929
Official website www.24sata.hr

24sata ("24 hours") is a Croatian compact published in Zagreb with a circulation of about 150,000 copies.[1]

24sata is the youngest daily newspaper in Croatia. It was launched by Styria Medien AG, an Austrian media group, in March 2005. Its first editor-in-chief, Matija Babić, announced that the new newspaper would target "young, urban and modern" audiences. It is currently sold at a price of 4 kn (about $0.80).

However, the first issue of 24sata seemed to be nothing more than the first Croatian daily tabloid newspaper. Many critics were appalled by the poor quality of the writing and the fact that most articles were sensationalist in nature. Many believed that the paper wouldn't survive, but within 6 months it managed to firmly establish its position as the third daily newspaper in Croatia in terms of circulation (after Večernji list and Jutarnji list).

This success was due partly to the attractive price and partly due to pandering to Croatian nationalism and chauvinism, especially in articles dealing with the participation of ethnic Serb refugees in 2005's local elections. On the other hand, the newspaper was also very critical of Prime Minister Ivo Sanader and his policies, as well as very vocal in condemning corruption and pedophilia scandals within Catholic Church.

The latter proved too much for Styria AG, which had Babić removed from the post of editor-in-chief on July 5, 2005.

After Matija Babić left 24sata, Boris Trupčević became new editor in chief. Before he joined 24 sata he was publisher of Sanoma Magazines in Croatia.

Awards and recognition

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